{"id":19148,"date":"2020-08-12T12:24:00","date_gmt":"2020-08-12T12:24:00","guid":{"rendered":"https:\/\/avoloi.eu\/?p=19148"},"modified":"2020-08-12T12:24:00","modified_gmt":"2020-08-12T12:24:00","slug":"cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand","status":"publish","type":"post","link":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/","title":{"rendered":"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand"},"content":{"rendered":"<p style=\"text-align: justify\">En pleine expansion, les sites de vente en ligne se sont r\u00e9v\u00e9l\u00e9s \u00eatre d\u2019incontestables atouts pour les entreprises pendant les mois de confinement. Le <a href=\"https:\/\/www.legifrance.gouv.fr\/affichTexteArticle.do;jsessionid=F7F012D6A22DEDF7E448C8585968B4DE.tplgfr38s_2?idArticle=LEGIARTI000006421558&amp;cidTexte=LEGITEXT000005789847&amp;dateTexte=20200710\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">commerce \u00e9lectronique<\/a> n\u2019a de cesse de se d\u00e9velopper, multipliant les transactions et augmentant les chiffres d\u2019affaires, \u00e0 tel point que les transmissions de sites marchands peuvent d\u00e9sormais constituer de v\u00e9ritables cessions de fonds de commerce. La vente ou l\u2019acquisition d\u2019un fonds de e-commerce n\u2019en demeure pas moins une op\u00e9ration d\u00e9licate qu\u2019il convient de mener, \u00e0 chaque \u00e9tape, avec beaucoup de vigilance.<\/p>\n<h3 style=\"text-align: justify\"><strong>Qualifier un site Web de fonds de commerce \u00e9lectronique<\/strong><\/h3>\n<p style=\"text-align: justify\">L\u2019exploitation d\u2019un commerce \u00e9lectronique, autrement dit commerce en ligne ou e-commerce, implique la vente des produits ou des services de l\u2019entreprise par l\u2019interm\u00e9diaire d\u2019un site Internet. Le e-commerce se pratique sous des <strong>formes tr\u00e8s vari\u00e9es<\/strong> (boutique en ligne, plateforme de prestations de services ou d\u2019\u00e9changes, etc.) class\u00e9es en fonction du type de client\u00e8le (ventes de professionnels \u00e0 particuliers, entre entreprises ou entre consommateurs) et de l\u2019origine des revenus g\u00e9n\u00e9r\u00e9s (transactions commerciales, commissions sur ventes, revenus publicitaires&#8230;).<\/p>\n<p style=\"text-align: justify\">Certaines soci\u00e9t\u00e9s mettent en place un <strong>site vitrine<\/strong> pour assurer la visibilit\u00e9 sur le Web de leur fonds de commerce physique. D\u2019autres exercent tout ou partie de leur activit\u00e9 commerciale par le biais d\u2019un <strong>site marchand<\/strong> gr\u00e2ce \u00e0 la vente en ligne, accessoire ou exclusive, de leurs produits ou services.<\/p>\n<p style=\"text-align: justify\">Bien qu\u2019immat\u00e9riel, le site Internet de l\u2019entreprise constitue aujourd\u2019hui un actif valorisable, susceptible d\u2019\u00eatre c\u00e9d\u00e9. Tandis que la cession d\u2019un site vitrine reste soumise aux r\u00e8gles applicables aux contrats de vente en g\u00e9n\u00e9ral, la cession d\u2019un commerce en ligne est assimil\u00e9e \u00e0 une vente de fonds de commerce d\u00e8s lors que l\u2019existence d\u2019<strong>une client\u00e8le propre au site<\/strong> est \u00e9tablie.<\/p>\n<p style=\"text-align: justify\">La qualification de la vente du site Internet en <strong>cession de fonds de commerce \u00e9lectronique<\/strong> entra\u00eene des cons\u00e9quences juridiques et fiscales importantes. En effet, ce statut tr\u00e8s protecteur impose entre autres&nbsp;:<\/p>\n<ul style=\"text-align: justify\">\n<li>une information des salari\u00e9s et la transmission des contrats de travail&nbsp;;<\/li>\n<li>le paiement de droits d\u2019enregistrement et l\u2019\u00e9tablissement des d\u00e9clarations fiscales correspondantes&nbsp;;<\/li>\n<li>l\u2019accomplissement des formalit\u00e9s de publicit\u00e9 et la mise sous s\u00e9questre du prix de cession dans l\u2019attente de la r\u00e9ception des oppositions des cr\u00e9anciers&nbsp;;<\/li>\n<li>une solidarit\u00e9 fiscale de l\u2019acqu\u00e9reur avec le vendeur pour un temps d\u00e9termin\u00e9.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">L\u2019acte de cession de fonds de commerce permet, en outre, d\u2019int\u00e9grer des <strong>dispositions sp\u00e9cifiques<\/strong> \u00e0 l\u2019univers des commerces \u00e9lectroniques. Ainsi, une clause de non-concurrence adapt\u00e9e pr\u00e9munira les parties contre toute concurrence d\u00e9loyale sur le Web, tandis qu\u2019une clause de garantie de jouissance paisible \u00e0 la cession du fonds prot\u00e9gera l\u2019acqu\u00e9reur contre les \u00e9ventuelles contestations li\u00e9es au transfert des droits d\u2019auteur.<\/p>\n<h3 style=\"text-align: justify\"><strong>D\u00e9terminer la valeur d\u2019un fonds de e-commerce<\/strong><\/h3>\n<p style=\"text-align: justify\">La valeur marchande du site Internet repose, comme pour tout fonds de commerce, sur les nombreux \u00e9l\u00e9ments qui le composent ainsi que sur <strong>les b\u00e9n\u00e9fices et chiffres d\u2019affaires<\/strong> g\u00e9n\u00e9r\u00e9s par son exploitation. Toutefois, du fait de la grande sensibilit\u00e9 des commerces en ligne aux march\u00e9s et \u00e9v\u00e9nements environnants, le <strong>potentiel d\u2019\u00e9volution du site<\/strong> (contenu, client\u00e8le, notori\u00e9t\u00e9\u2026) ne doit pas \u00eatre n\u00e9glig\u00e9 dans la n\u00e9gociation du prix de cession.<\/p>\n<p style=\"text-align: justify\">Ainsi, entrent dans la composition du fonds de e-commerce <strong>les \u00e9l\u00e9ments incorporels<\/strong> suivants&nbsp;:<\/p>\n<ul style=\"text-align: justify\">\n<li>le site Internet proprement dit, comprenant le contenu du site (textes, illustrations, architecture\u2026), la base de donn\u00e9es, le nom de domaine, la charte graphique, les codes sources, les adresses \u00e9lectroniques, le r\u00e9f\u00e9rencement, le trafic et les r\u00e9seaux sociaux int\u00e9gr\u00e9s au site&nbsp;;<\/li>\n<li>l\u2019ensemble des accords \u00e9crits qui lui sont rattach\u00e9s, tels que les contrats de cr\u00e9ation, d\u2019h\u00e9bergement, de r\u00e9f\u00e9rencement ou d\u2019affiliation du site&nbsp;;<\/li>\n<li>les fichiers clients et fichiers prospects li\u00e9s au site&nbsp;;<\/li>\n<li>les marques, l\u2019enseigne et le nom commercial utilis\u00e9s pour son exploitation.<\/li>\n<\/ul>\n<p style=\"text-align: justify\">La transmission du site marchand doit donc porter sur l\u2019ensemble des \u00e9l\u00e9ments et contrats n\u00e9cessaires \u00e0 la bonne exploitation du site. Pour obtenir une juste appr\u00e9ciation de l\u2019existence et de la consistance des \u00e9l\u00e9ments c\u00e9d\u00e9s, il est primordial de v\u00e9rifier certains points sp\u00e9cifiques au fonds de commerce \u00e9lectronique, notamment&nbsp;:<\/p>\n<ul style=\"text-align: justify\">\n<li>le respect des d\u00e9clarations obligatoires \u00e0 la <a href=\"https:\/\/www.cnil.fr\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">CNIL<\/a> et la conformit\u00e9 de la collecte et de la protection des donn\u00e9es personnelles des fichiers clients aux exigences du RGPD&nbsp;;<\/li>\n<li>la d\u00e9tention par le c\u00e9dant de tous les droits de propri\u00e9t\u00e9 intellectuelle exploit\u00e9s avec le site Internet (conception et contenu) et l\u2019absence de tout risque d\u2019action en contrefa\u00e7on li\u00e9 \u00e0 l\u2019usage du nom de domaine&nbsp;;<\/li>\n<li>les modalit\u00e9s de transmission des comptes de r\u00e9seaux sociaux et des contrats conclus avec les divers prestataires (proc\u00e9dure pr\u00e9alable d\u2019information, agr\u00e9ment des cocontractants\u2026).<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Pour ne rien oublier, tant l\u2019acqu\u00e9reur que le vendeur peut avoir int\u00e9r\u00eat \u00e0 solliciter l\u2019expertise de son avocat. La r\u00e9alisation d\u2019audits appropri\u00e9s s\u00e9curisera le projet et garantira le succ\u00e8s de la cession.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En pleine expansion, les sites de vente en ligne se sont r\u00e9v\u00e9l\u00e9s \u00eatre d\u2019incontestables atouts pour les entreprises pendant les mois de confinement.<\/p>\n","protected":false},"author":2,"featured_media":19154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[468,469,470],"class_list":["post-19148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-droit-des-affaires-et-entreprises","tag-cession","tag-e-commerce","tag-fonds-de-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand - Le blog Avoloi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand - Le blog Avoloi\" \/>\n<meta property=\"og:description\" content=\"En pleine expansion, les sites de vente en ligne se sont r\u00e9v\u00e9l\u00e9s \u00eatre d\u2019incontestables atouts pour les entreprises pendant les mois de confinement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/\" \/>\n<meta property=\"og:site_name\" content=\"Le blog Avoloi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/avoloi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-12T12:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2020\/07\/societe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Avoloi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@avoloi\" \/>\n<meta name=\"twitter:site\" content=\"@avoloi\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Avoloi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/\"},\"author\":{\"name\":\"Avoloi\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#\\\/schema\\\/person\\\/23b73188a8a805006f016e2a3cb617b1\"},\"headline\":\"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand\",\"datePublished\":\"2020-08-12T12:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/\"},\"wordCount\":929,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/societe.jpg\",\"keywords\":[\"cession\",\"e-commerce\",\"fonds de commerce\"],\"articleSection\":[\"Droit des affaires et entreprises\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/\",\"url\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/\",\"name\":\"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand - Le blog Avoloi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/societe.jpg\",\"datePublished\":\"2020-08-12T12:24:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/societe.jpg\",\"contentUrl\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/societe.jpg\",\"width\":500,\"height\":323},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/\",\"name\":\"Le blog Avoloi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#organization\",\"name\":\"Avoloi\",\"url\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/avoloi_726x172.png\",\"contentUrl\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/avoloi_726x172.png\",\"width\":726,\"height\":172,\"caption\":\"Avoloi\"},\"image\":{\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr-fr.facebook.com\\\/avoloi\\\/\",\"https:\\\/\\\/x.com\\\/avoloi\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/11097274\\\/\",\"https:\\\/\\\/www.instagram.com\\\/avoloi\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/avoloi.fr\\\/blog\\\/#\\\/schema\\\/person\\\/23b73188a8a805006f016e2a3cb617b1\",\"name\":\"Avoloi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ec2e99d2d37d9499d05c0d8442d636f63a751b8a8c16870416ac671c571f81d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ec2e99d2d37d9499d05c0d8442d636f63a751b8a8c16870416ac671c571f81d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2ec2e99d2d37d9499d05c0d8442d636f63a751b8a8c16870416ac671c571f81d?s=96&d=mm&r=g\",\"caption\":\"Avoloi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand - Le blog Avoloi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/","og_locale":"fr_FR","og_type":"article","og_title":"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand - Le blog Avoloi","og_description":"En pleine expansion, les sites de vente en ligne se sont r\u00e9v\u00e9l\u00e9s \u00eatre d\u2019incontestables atouts pour les entreprises pendant les mois de confinement.","og_url":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/","og_site_name":"Le blog Avoloi","article_publisher":"https:\/\/fr-fr.facebook.com\/avoloi\/","article_published_time":"2020-08-12T12:24:00+00:00","og_image":[{"width":500,"height":323,"url":"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2020\/07\/societe.jpg","type":"image\/jpeg"}],"author":"Avoloi","twitter_card":"summary_large_image","twitter_creator":"@avoloi","twitter_site":"@avoloi","twitter_misc":{"\u00c9crit par":"Avoloi","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#article","isPartOf":{"@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/"},"author":{"name":"Avoloi","@id":"https:\/\/avoloi.fr\/blog\/#\/schema\/person\/23b73188a8a805006f016e2a3cb617b1"},"headline":"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand","datePublished":"2020-08-12T12:24:00+00:00","mainEntityOfPage":{"@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/"},"wordCount":929,"commentCount":0,"publisher":{"@id":"https:\/\/avoloi.fr\/blog\/#organization"},"image":{"@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#primaryimage"},"thumbnailUrl":"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2020\/07\/societe.jpg","keywords":["cession","e-commerce","fonds de commerce"],"articleSection":["Droit des affaires et entreprises"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/","url":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/","name":"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand - Le blog Avoloi","isPartOf":{"@id":"https:\/\/avoloi.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#primaryimage"},"image":{"@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#primaryimage"},"thumbnailUrl":"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2020\/07\/societe.jpg","datePublished":"2020-08-12T12:24:00+00:00","breadcrumb":{"@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#primaryimage","url":"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2020\/07\/societe.jpg","contentUrl":"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2020\/07\/societe.jpg","width":500,"height":323},{"@type":"BreadcrumbList","@id":"https:\/\/avoloi.fr\/blog\/cession-de-fonds-de-commerce-electronique-vendre-ou-acquerir-un-site-internet-marchand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/avoloi.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Cession de fonds de commerce \u00e9lectronique : vendre ou acqu\u00e9rir un site Internet marchand"}]},{"@type":"WebSite","@id":"https:\/\/avoloi.fr\/blog\/#website","url":"https:\/\/avoloi.fr\/blog\/","name":"Le blog Avoloi","description":"","publisher":{"@id":"https:\/\/avoloi.fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/avoloi.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/avoloi.fr\/blog\/#organization","name":"Avoloi","url":"https:\/\/avoloi.fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/avoloi.fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2022\/06\/avoloi_726x172.png","contentUrl":"https:\/\/avoloi.fr\/blog\/wp-content\/uploads\/2022\/06\/avoloi_726x172.png","width":726,"height":172,"caption":"Avoloi"},"image":{"@id":"https:\/\/avoloi.fr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/avoloi\/","https:\/\/x.com\/avoloi","https:\/\/www.linkedin.com\/company\/11097274\/","https:\/\/www.instagram.com\/avoloi\/"]},{"@type":"Person","@id":"https:\/\/avoloi.fr\/blog\/#\/schema\/person\/23b73188a8a805006f016e2a3cb617b1","name":"Avoloi","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/2ec2e99d2d37d9499d05c0d8442d636f63a751b8a8c16870416ac671c571f81d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2ec2e99d2d37d9499d05c0d8442d636f63a751b8a8c16870416ac671c571f81d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ec2e99d2d37d9499d05c0d8442d636f63a751b8a8c16870416ac671c571f81d?s=96&d=mm&r=g","caption":"Avoloi"}}]}},"_links":{"self":[{"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/posts\/19148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/comments?post=19148"}],"version-history":[{"count":0,"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/posts\/19148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/media\/19154"}],"wp:attachment":[{"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/media?parent=19148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/categories?post=19148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avoloi.fr\/blog\/wp-json\/wp\/v2\/tags?post=19148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}